When the Loi Evin was passed in 1991 the internet as we know now it didn't exist. To date the act has been interpreted to mean that anything not cited as allowed under Evin is banned. Initially mention of alcohol on the net was banned but the law was modified in July 2009 to allow alcohol to be mentioned and advertised on the net. Blogs, Facebook and Twitter now pose considerable problems for application of the Loi Evin – difficult to pursue potentially multiple breaches of the Loi Evin by bloggers, tweeters etc. especially on sites that are not based in France. To date the tendency is to pursue only large drinks, media companies or the Interprofessions, although there appears to be a reluctance to take on media stars like Jean-Pierre Coffe.
It appears clear that in these changed times the Loi Evin needs both modification and clarification.